RVC Academy: Branding and Marketing Strategy

When
Thursday, February 07, 2013
9:00 AM - 11:00 AM
Location
Shift, Conference Room, 383 Corona Street Denver, Colorado 80218
Spaces left
3

Registration

Full Member – $99.00
Non-member – $149.00
Bring the rest of the team for 25% off.

Please consider becoming an RVC member. Significant discounts apply for classes like this one.
RVC Keystone Member
Please feel free to register one guest for free. Additional guests will be charged $50 each. Email nicole@rockiesventureclub.org with names and email addresses of additional guests.
RVC Member – $125.00
Consider bringing the rest of the team at a 50% discounted rate!

Registration is closed

RVC Academy: Marketing for early-stage companies

Companies need to establish branding and marketing strategies early. Often earlier than they think. As you begin a fundraising campaign, investors will research your company before they talk to you. What will they find?

Lead by Brandon Larocque from Access Marketing Company, this workshop will cover two aspects of marketing that are often overlooked in early-stage companies. The first bit will be about branding and the second part will help you create your go-to-market strategy.

Branding

As you transition through product development into go-to-market stage, you need to elevate your level of marketing sophistication.

Are you still using a gmail/ymail/me/yahoo account instead of your branded email?
How is your website? Are you proud of it? Is there anything on there about information for investors?
Facebook is not for teenagers anymore. It's for you.
Do you know your distribution partners verses customers versus clients?

Go-to-Market Strategy

The second hour of the class will be a hands-on workshop designed to help you create your go-to-market strategy. Let's work together to make a personalized plan that organizes your distribution partners, affiliates, collaborators, technology partners, joint ventures, web marketing, etc, to get your product in the hands of paying customers.