Ready, Set, Food! (RSF) simplifies the process for parents to adhere to food allergy prevention guidelines, giving babies the best chance for a life free from food allergies. By introducing allergens through breast milk or formula early in life, RSF helps reduce the likelihood of developing allergies later. Launched in 2018, RSF is now accelerating its growth with a new product line of puffs and an upcoming launch of purees. Additionally, RSF is collaborating with Medicaid to ensure that every baby has access to food allergy prevention.

Venture Highlights

RSF has established excellent traction and revenue through retailers such as Target, Walmart, Meijer, Sprouts, Kroger, and more.

• • Additionally, RSF has an impressive brand presence by establishing partnerships with infant focused brand Daniel Tiger.

• Regulatory tailwinds are accelerating market adoption of RSF’s products.

• • U.S. states such as Delaware and Kansas are pending legislation that would require allergy introduction insurance coverage mandatory.

• RSF’s allergen introduction 3 step system has been adopted by 150,000 babies since commercially available (direct-to-consumer) in 2018.

• • RSF’s system targets peanut, egg, and milk allergies, which consist of more than 80% of infant food allergies.

  • RSF’s 3 step system enables food allergy prevention for infants from 4-12 months of age, with more products under development for older infants.  

Ready Set Food is raising a $7.5M Series A-2 Preferred Equity (2x liquidation preference) raise at a $53.8M pre-money valuation. The round is led by Johnson & Johnson / Kenvue and includes other notable investors such as Danone, Providence, and Memorial Hermann Health VC. There is $500k available for investment at this time.

Update from Ready Set Food (30 Minutes)

Update from Lead Investors (15 Minutes)

Overview of Investment Instructions (15 minutes)

Outstanding Q&A (30 minutes)